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An executive summary serves as a concise overview of your business plan, akin to an elevator pitch, and is crucial for attracting investors or guiding corporate leaders. Although it is short to write, crafting a strong executive summary can be challenging due to its varied purposes. This tutorial shares five essential tips for writing an effective executive summary, highlighting important information to include. Positioned at the start of your business plan or on the "About Us" page, it should be compelling and engaging, as it is typically the first content read by potential stakeholders. The summary should effectively convey your company's story in one to two pages. Additionally, a common mistake to avoid will be discussed at the end.
