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Donating to affected neighborhoods or executing brand activation at malls are examples of PR stunts. A notable public relations campaign is Google’s Ebola Prevention Initiative during the 2014 outbreak, where Google pledged to donate $2 for every $1 contributed through its website. This effort raised $7.5 million and enhanced Google’s reputation. Additionally, users of Just Eat, an online meal ordering service, can leave remarks for delivery personnel, as demonstrated by a sick customer requesting a stop to pick up medication along the way. These examples highlight effective strategies in public relations efforts, emphasizing community support and user engagement.
