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[Music] in this industry it is not uncommon to be tasked with the design of not just one platform but four to three four sometimes five different platforms simultaneously and if we think about it from a users perspective they might well swap between that many devices day to day or week to week depending on their particular circumstances whether theyre commuting to work whether theyre at home watching TV or on the couch whether theyre at work watching a streaming application on their desktop computer and from their perspective they want to be able to pick up and go from one device to another and have the same experience from one device to another and they dont want to have to learn a new way of finding content on one device and then oh Im a TV I have to do it in a slightly different way they dont want that one differently obviously they need this this this kind of this suite of applications to feel like a really cohesive family having said that at the same time youve got to be
