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In this tutorial on HubSpot's product YouTube channel, Kyle discusses how to customize your deal pipeline. He explains that deals are tracked in a drag-and-drop format, with columns representing stages of the sales process. Users are encouraged to customize these stages to reflect their actual sales process by deleting, adding, rearranging, or renaming stages as needed. The goal is to ensure that the pipeline accurately represents the steps sales representatives should follow for each deal. Kyle suggests making stage names past tense and highlights the benefits of tailoring the pipeline to specific team needs.