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In this session of the "Care for Customers" series, the focus is on enhancing contact center reporting. The speaker emphasizes the value of graphical trend reports over traditional snapshot reports. Snapshot reports provide brief views on metrics such as service level and absenteeism but lack the depth of trend reports, which illustrate data over time and convey a more comprehensive narrative. An example is given, comparing the interpretation of an iPhone 4's projected success through a snapshot report versus a trend report, which reveals unexpected corporate IT decisions that alter the outlook. This highlights how trend reports can effectively inform various stakeholders within the contact center.