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A creative brief is a strategic document of one to two pages that defines the scope, goals, and requirements of a creative project. Used by marketing teams, ad agencies, and freelancers, it articulates the brand's vision, voice, and target audience for writers, designers, and video teams. Unlike a standard project brief, it emphasizes clarity, ensuring the creative team understands the project's who, what, and why. This understanding reduces stress and frustration, minimizes the time and cost of revisions, and ultimately leads to high-quality work that aligns with client expectations.