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hey guys curt here from convertica today were going to talk about some simple cro strategies you can implement on your own website to increase conversion rates now it can seem super complicated when youre getting started with with cro there are some basic human psychological triggers i guess that you can follow that provide a good foundation for your cro efforts instead of always looking for these hacks or button colors or what is the best call to action text if you can understand where your user or your visitor is along the buying cycle and where they are in the whole process of purchasing or if theyre just looking for information or or anything like that it will set you up much better in your cro efforts so were going to focus on practical applications and things that always work and im going to go through and show you what they are one by one and well go through some detail well look at some examples and well talk about you know at the foundation what they mean and why they