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In this tutorial from Consulting Business School, the focus is on creating effective client proposals and presentations, a crucial skill for consulting professionals. The speaker emphasizes the importance of crafting high-quality winning proposals, which can vary based on one's experience and client relationships. Some consultants may benefit from non-competitive situations where clients directly request assistance. However, for larger projects, multiple consulting firms often submit proposals in a competitive tender process. The discussion will cover the essential components of proposals, including clarity on tasks, timelines, and costs, catering to both newcomers and experienced consultants in the field.