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In this tutorial, the focus is on creating effective business proposals for sales growth. The presenter highlights the importance of a proposal as a bridge between marketing and sales. To create impactful proposals, they suggest using a custom client portal on a website, along with downloadable contracts. The presenter showcases their website, built on Squarespace, emphasizing the ease of adding pages. They specifically mention creating a page for a client proposal, featuring a custom video and a floor plan designed by an architect. The tutorial aims to guide viewers in developing their own proposals using website tools.