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A creative brief is a strategic document used to define the scope, goals, and requirements of a creative project for marketing teams, agencies, and freelancers. It captures the brand or campaign's vision, voice, and target audience to guide writers, designers, and video teams. Clarity is crucial for corporate and client projects to avoid misunderstandings and delays. A well-defined brief leads to high-quality work with fewer revisions by aligning client goals with the creative team.
