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hello everyone im nan mehta and welcome back to our channel digit.com we are your digital aid and we provide free courses on the subjects of business and marketing lets start with what is co branding and how does it help your brand co-branding occurs when two or more existing brands combine to create a joint product or are advertised together in any way co-branding is based on the exploitation of brand associations that are already established in the customers minds as per customers point of view co-branding refers to getting the benefits of two or more than two brands at once price it may also be referred to as brand building dual branding brand alliances or brand partnership the best example in this case is of nike and apple nike is strongly associated with athletics and apple has outstanding credibility in making high quality electronics thus the co-branding partnership between apple and nike entails the apple watch nike plus agreement moving on to a case study of co-branding whe
