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[Music] hello welcome once again to the growth jigsaw and today Im talking to business owners and sales managers todays topic of discussion is sales incentives what do I mean by sales incentives you have a sales team and they are on a salary a fixed salary often needs to be supplemented with certain reward incentives which you give them when they exceed expectations so sales incentive is a reward that you give your salesperson because he has achieved or over achieved the targets that you had set for him how do we go about building sales incentive plan I did this for one of my clients and it gave me a lot of insights into what needs to go in into a sales incentive plan to make it practical so the first thing is of course that the sales incentive plan needs to be based on sales which means actual revenue realized by the company I spoke about target setting and annual business planning in some of my earlier talks I assume that there is an annual sales plan that youve already built I as
