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In this video tutorial, viewers learn how to create a web design proposal from scratch using a proven template that has contributed to a successful freelancing business. The content covers key aspects of an effective proposal, including what to include, how to send it, and securing client signatures. For those who prefer to start from scratch, the video outlines essential steps: obtaining a clear client brief, writing the proposal, sending it, and following up. Important questions to ask clients to understand their needs include inquiries about their business, target market, desired visitor actions, competitive advantages, customer value, and current acquisition strategies. A downloadable Word template is available via a link in the description.