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In the previous video, we met Joe, a vegan who doesn't consume any animal products, including meat and dairy. Working at Pilla, he realized that his only lunch option is to prepare his own meals, which he finds inconvenient. This led him to consider starting a vegan lunch restaurant in Pilla. He wants to assess the demand for such a place and its potential profitability. Joe plans to outline his idea using a lean canvas approach, naming it "Vegan Restaurant in Pila." He identifies his target customers as vegans who live or work in Pilla. To refine his customer profile, he aims to determine if others share his lunchtime challenges, allowing him to start with a focused audience before expanding it later.
