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[Music] hi everyone and welcome to todays ip quick tip on licensing agreements to put it boldly a licensing agreement can be compared to a marriage both are intended to last for a long time are versatile and valuable the following three points are important for successful licensing negotiations and still often neglected first providing for sufficient time to prepare and lead the negotiations second putting yourself in a cooperative mode working towards a win-win solution but still and this is the third point remaining assertive to safely guard your core interests if you are interested in learning more about this topic youre welcome to read our brochure called ip licensing agreements it offers more information about how to prepare the negotiations internally how to lead them and which content should be reflected in the agreement [Music] you
