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The speaker shares a business strategy for video editors to potentially earn an extra $15,300. The process consists of three steps: creating a sellable product, finding clients to sell to, and upselling to increase profits. The speaker emphasizes a different approach compared to typical freelance work, suggesting that instead of producing one-off videos, editors should create content that can be sold multiple times. This strategy involves identifying a service relevant to every locality, expanding on the concept to maximize income for videographers and editors.