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In this video, the speaker shares insights on creating SEO proposal templates based on their own streamlined audit process. They reveal how this system has enabled them to sell $2,500 implementations to various clients, including local and national businesses. The tutorial covers the components of their $2,500 package, how pricing is determined, and offers a replicable outline for viewers to use for free. The speaker emphasizes a straightforward five-step process designed for easy implementation, aimed at helping others effectively pitch SEO services.