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In this video tutorial, the speaker emphasizes the importance of a cover letter in securing first-round interviews, highlighting that while resumes are crucial, cover letters can evoke emotion, setting them apart. The tutorial focuses on three key strategies used by Amanda, whose effective cover letter helped her receive multiple offers from top management consulting firms and investment banks. The speaker also discusses the necessity of a well-crafted cover letter, noting that a poor one can eliminate candidates from consideration. Viewers are encouraged to stay until the end for a unique cover letter formatting tip.