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In this tutorial, Mike Ploger and Visme explore the art of crafting effective business proposals, emphasizing the importance of converting leads into sales. They discuss the challenges of proposal writing, such as starting points, engaging content, and capturing the audience's attention. The video offers 20 editable templates tailored to various industries, created by professional designers to streamline the proposal process. Viewers are encouraged to utilize these templates to enhance their proposals, ultimately helping them win clients and secure jobs without spending excessive time on design. The first example focuses on web development proposals.