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In this video, Eric Vorniczak from Eback Design discusses how to create effective design proposals for freelance graphic designers and studio owners. He emphasizes the importance of understanding client expectations, structuring pricing, and timelines to enhance the chances of being hired. The video outlines industry best practices that can significantly improve the conversion of leads into clients. Eric also suggests using a proposal template to streamline the process and increase success rates. He encourages viewers to subscribe for more actionable tips on branding strategy and design.