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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch using a template he employs for his successful freelance business. Key topics covered include crafting an effective proposal, the contents of a proposal, and the process of sending it for signature. The easiest approach is to use an existing template from a client manager, but for those wanting to build a proposal from the ground up, the video outlines essential steps: obtain a clear client brief, write the proposal, send it, and follow up. Questions for the client to define their business and target market are also discussed, emphasizing the importance of understanding the client's needs to create a viable solution.