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In this video tutorial from Consulting Business School, the focus is on crafting high-quality client proposals and presentations, a crucial aspect of consulting. The speaker emphasizes that depending on one's consulting experience and client relationships, proposals may vary. Some consultants may benefit from non-competitive proposals where clients directly request assistance, while others must compete for work, especially on larger projects that require tender submissions to multiple firms. The video aims to guide viewers on how to effectively write proposals that clearly outline project scope, timelines, and costs, addressing the frequent inquiries about this essential skill.