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Digital marketing offers vast opportunities for promotion and audience building. Key digital assets include leaderboards, which are positioned at the top of websites and deliver concise brand messages; these are effective with fast, simple content—ideally around five words—with large fonts and minimal graphics. Using bold or contrasting colors enhances visibility. Leaderboards can be quickly created and easily updated for different promotions, such as seasonal sales. Medium rectangles, another asset, come in two sizes and are placed throughout web pages. These elements are crucial for engaging audiences in efficient marketing campaigns.
