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In this video tutorial, Mike Plogger from Visme provides guidance on creating a winning marketing plan. Marketing is essential for business success, but it can be overwhelming without expertise. A marketing plan helps understand the business, clarify goals, stay focused, and align the team. The video outlines seven essential steps to create a marketing plan and offers templates for immediate use. The first step is understanding the purpose of a marketing plan, which should ideally be clear and concise.