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Joe, the host, shares the letter that helped him earn $50,000, emphasizing its significance in his business strategy. He notes he isn't a fan of mailing strategies due to low returns and minimal responses, identifying them as passive approaches that don’t align with his proactive style. Joe highlights the costs associated with mailing, including envelopes, printing, and postage, as additional deterrents. His focus lies in more direct methods for generating business, reflecting his preference for active engagement rather than reliance on traditional mailing tactics.
