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In today's video, the presenter discusses how to affordably file a trademark. A trademark is defined as a sign that distinguishes a company's goods or services from those of another. It can consist of various elements, including words, phrases, numbers, images, and 3D forms. The video outlines three classifications of trademarks: TM (trademark), SM (service mark), and R (registered). To clarify these classifications, the presenter provides examples of well-known company trademarks, highlighting the diversity in their forms. Overall, the video aims to inform viewers about the process of setting up a trademark in a cost-effective manner.