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social listening is a newer term in marketing but hugely important it helps you listen to and understand the online conversation about your brand in this video im giving you the very best tool to do free market research and some insight from a recent conversation i had with a leading expert on this topic stay tuned youre gonna love this [Music] im phil palin a brand strategist welcome to my channel where i share practical advice to build your brand today im in istanbul turkey and im tackling the topic of social listening which is essentially how to think like your audience having worked in branding now for over a decade primarily in personal branding i hadnt heard of search discovery until fairly recently it was when i discovered a lovely lady by the name of sophie cauley a journalist turned marketing expert sophie is a master at stepping into the shoes of your ideal audience by analyzing the way people search as discussed recently in an episode of my podcast brand therapy where