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Social listening is a crucial tool in marketing to understand and engage with online conversations about your brand. In this video, the speaker introduces a free tool for market research and shares insights from a conversation with a leading expert on the topic. The focus is on thinking like your audience, with examples from journalist turned marketing expert, Sophie Cauley, on analyzing search behavior to step into the shoes of your ideal audience. Brand strategist Phil Palin provides practical advice for building your brand.
