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Troy Hipolito from ISO Interactive discusses the creation of a polished statement of work (SOW) template tailored for clients, including major brands like Coca-Cola, Xbox, and Harry Potter. He highlights the importance of delivering a professional and well-crafted SOW that reflects the quality of their services. Although he cannot disclose specific details or documents, he emphasizes the effort that goes into the internal processes. The presentation includes an example SOW featuring a title, date information, and an image of their website, showcasing a 3D rendering of the office. Overall, the focus is on meeting client expectations with a refined, impactful document.