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In the Hootsuite Labs tutorial, Amanda, a senior manager of social marketing, outlines the steps to develop a social media strategy. She emphasizes that businesses don't need to be present on every social network to achieve meaningful results. The first step in creating a strategy is to set clear goals, as this will guide your actions and metrics tracking. Instead of indiscriminately posting content, focus on what you are aiming to achieve with your social media efforts. The tutorial includes a free template for participants to help streamline their strategy development process, serving as a reminder of their objectives and definitions of success throughout the journey.
