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In this tutorial, Kevin explains how to use mail merge to personalize letters, particularly for occasions like Christmas. He emphasizes the importance of customizing greetings with recipients' first names to make the letters feel more personal, avoiding the impression of sending generic messages. Mail merge can be useful for various scenarios beyond holiday letters, such as for utility companies or any organization needing to send personalized correspondence. Kevin also notes that he works at Microsoft and is ready to demonstrate the mail merge process on his PC.
