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Data is essential for running effective marketing campaigns and delighting audiences. A Gartner survey indicates that nearly 80% of growth organizations use customer surveys to collect experience data. Survey and questionnaire tools allow teams to test products, gauge marketing effectiveness, and understand user sentiment. This tutorial reviews the best survey software for creating surveys, polls, quizzes, and web forms, which can be distributed for market research or feedback collection. One highlighted tool is Survey Sparrow, trusted by over 100,000 businesses worldwide. It offers an end-to-end omni-channel experience management platform, bundling customer and employee experience tools, including mobile-first surveys.