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The text discusses examples of effective public relations (PR) campaigns. It highlights Google's Ebola prevention initiative during the 2014 outbreak, where the company promised to donate $2 for every dollar contributed through its website. This campaign raised $7.5 million and aimed to aid affected communities while enhancing Google's reputation. Additionally, it mentions the online meal ordering service, Just Eat, allowing users to add remarks to their orders. In one instance, a sick customer requested the delivery person to pick up medication on the way, demonstrating a real-world application of customer communication within PR strategies.