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In this YouTube video tutorial, the creator presents a 23-day plan for releasing a single in 2023, building on a previous 20-day plan from 2020. The speaker emphasizes the need to adapt to rapidly changing trends in music consumption, social media, and the music industry. They note that platforms like Instagram and Facebook are no longer as effective for organic reach as they once were, with Instagram now dominated by younger users and Facebook perceived as outdated. The introduction of YouTube Shorts and evolving advertising strategies are highlighted. The tutorial outlines a day-by-day strategy for promoting new music, questioning the relevance of traditional music videos in the current landscape.
