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In this video, Eric Vorniczak discusses how to create effective design proposals for freelance graphic designers and studio owners. He emphasizes the importance of understanding client expectations and structuring pricing and timelines to increase the likelihood of being hired. Following industry best practices for proposals can significantly enhance the chances of converting leads into clients. Eric also aims to provide actionable tips on branding strategy and design. He suggests that viewers consider using a proposal template that could help them secure at least half of their job opportunities, ultimately saving time and increasing success rates.