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In this video tutorial, Eric Vorniczak shares how to craft effective design proposals for freelance graphic designers and studio owners. He emphasizes understanding client expectations and structuring pricing and timelines to increase the likelihood of being hired. Following industry best practices can enhance the effectiveness of proposals and convert leads into clients. Eric invites viewers to subscribe for actionable tips on branding strategy and design. He highlights the inefficiency of spending excessive time on proposals that don't yield business and introduces a proposal template designed to help secure at least half of the jobs.