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In this video, Eric Vorniczak from eback design discusses how to create effective design proposals tailored to clients' needs, which is crucial for freelancers and studio owners. He emphasizes the importance of understanding client expectations regarding pricing and timelines to enhance the likelihood of conversion from leads to clients. Eric shares industry best practices for structuring proposals that can significantly increase success rates. Additionally, he suggests using a proposal template designed to help secure at least half of the jobs one bids on. For more actionable tips on branding strategy and design, he encourages viewers to subscribe to his channel.