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The video emphasizes the importance of customer satisfaction, highlighting that 82% of U.S. consumers stop doing business with a brand due to poor service. This decline in satisfaction can severely affect a company’s sales and employee morale. To ensure customer satisfaction, it’s crucial to collect feedback throughout the customer journey, which is facilitated by customer satisfaction surveys. The tutorial introduces ProProfs Survey Maker as a versatile tool for creating online surveys. Users can craft various types of surveys, customize settings extensively, and generate reports efficiently, allowing businesses to ask any questions to gather actionable insights.