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A creative brief is a concise, one to two-page strategic document utilized by marketing teams, ad agencies, and freelancers to outline the scope, goals, and requirements of a creative deliverable. Unlike a standard project brief, it incorporates the brand's vision, voice, and target audience for creative teams, such as writers and designers. While free artistic expression works for personal projects, corporate campaigns require clarity to avoid misunderstandings that can lead to stress, extended timelines, and increased costs. A well-defined creative brief facilitates high-quality output with fewer revisions by aligning client expectations with the creative team’s understanding.
