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whats the best way to showcase a business idea in this video well explain what a business model canvas is how to use it how to customize our template to create your own and if you watch until the end youll learn how linkedin uses a business model campus to create and assess new business ideas our customizable template includes some of the best business model canvas tools available today such as multiple canvas formats rfm analysis cost structure and revenue streams key activities and resources channels and 25 other tools a business model canvas is a shared language thats used to describe visualize and change a business model in the business model generation alexander osterwalder says that without a shared language its difficult to systematically challenge assumptions about ones business model and innovate successfully the canvas is used to describe how a company creates delivers and captures value this presentation comes with five versions of the business model canvas to fit you