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In this tutorial, the creator outlines a 23-day plan for releasing a single in 2023, building on a previous 20-day plan from 2020. The focus is on adapting to changing consumption habits, trends, and social media dynamics that impact music releases. The landscape has shifted significantly, with platforms like Instagram and Facebook evolving and the emergence of YouTube Shorts. The tutorial emphasizes the need to rethink music video strategies, questioning their necessity compared to three years ago. Overall, the plan provides a day-by-day strategy to effectively promote a new single in the current music industry environment.