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In this video, the focus is on sales forecasting, an essential practice for businesses. Sales forecasts help leaders make informed decisions regarding goal-setting, budgeting, hiring, and cash flow management. It serves as an estimate of expected sales revenue over a specific period, like a quarter or year. The foundation of a sales forecast lies in market research and analysis of current sales trends. Accurate forecasts are crucial, as they guide production and inventory planning, affecting subsequent business decisions. Additionally, sales forecasting is a vital tool for marketing planning, enabling effective resource deployment based on reliable data.