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in this video you are going to learn sales forecasting lets start the video sales forecasting is an essential business practice sales forecasts allow business leaders to make wiser decisions about setting up goals budgeting hiring and other things involving cash flow sales forecast is an expression of expected sales revenue it estimates how much your company plans to sell within a certain time period like a quarter or year market research conducted by a firm plus analysis of the current sales experience and trends forms the basis for the construction of a sales forecast the sales forecast is a commitment on the part of the sales department and it should be very accurate because production and stockholding plans and the whole train of events following from these are based on them sales forecasting is one of the vital tools of marketing planning since adequate planning and the effective deployment of marketing resources are based on sales forecasting data accurate forecasts are vital a
