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In this video tutorial by Scott Bartnick, the founder of Otter PR, he discusses press release distribution. He explains the importance of getting your story out there to reach a larger audience and two main reasons for doing so. Firstly, for SEO benefits and link juice, where a press release on a wire can show up on various affiliate sites such as Yahoo Finance and Bloomberg. Secondly, for the credibility and visibility of your brand by being featured on these platforms.