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[Music] hey guys jack here from design moto its great to be here today to discuss email design with you so lets start we all know its the age of scanning and scrolling everyone receives such a staggering amount of information online every day and you cant expect your audience no matter how engaged they are with your brand to read every single word you say in your emails but you still need to deliver the information in a way that grasps and keeps the viewers attention using techniques beyond long-winded blocks of boring text so how do you stand out from the crowd well one way is with a slick custom email design with various stylistic solutions its possible to transform regular scanning into intelligent scanning and bring home the right message you can play with the reading flow and create a path to feed the audience with information thats vital for your campaign to thrive and thats not all there are other good reasons why email design matters it can advocate brand identity it c
