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so the concept that Im working with is basically I call the three layer framework and so the three layer framework is basically like we break down our entities that we just described in the in the lesson before into customer product and interaction so and lets lets go through them step by step so this makes it easy for you to understand whats the difference between it the purpose of basically creating these three layers is to introduce a priority order and to make sure that you dont screw up tracking designs and tracking plans especially and we will talk about this in the interaction category especially with interaction events because if you introduce all interaction events into a tracking plan you basically let it explode so we come to that lets start with the customer which is the easiest one so the customer entities just one entity and you basically what you do is like you define with the activities how a customer Journey can look like and yes it can be that you have different