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In this webinar, Gary Smith and customer Derek Davis from Gilbarco Veeder-Root discuss improving sales forecast accuracy using Salesforce.com. They highlight a common issue for B2B companies where the sales cycle typically lasts two to three months. The webinar emphasizes the importance of analyzing deals in the prospecting stage, which is the first step in the sales process. Specifically, they question whether deals currently set to close in December can realistically close within that month, given the established sales cycle length. This prompts a deeper examination of the sales pipeline and forecasting methods to enhance reliability in predictions.