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How to Forecast Sales by LivePlan. Forecasting sales can seem intimidating. But you dont have to be a fortune tellerbecause you know your business better than anyone youre equipped to put together a credible, reasonably accurate forecast. At its core your sales forecast is about setting goals for your company. To start ask yourself these questions: What do you hope to achieve? How many customers you hope to have next month and next year? How much will each customer hopefully spend with your company? Your sales forecast is also a guide to how much you should be spending. If your goal is to increase sales you might find that you need to spend more on marketing, for example, or you might need to hire a new salesperson. As you get started youre probably thinking about how detailed your forecast should be. Aim for the middle ground. Avoid being so broad and generic that your forecast is really just one number, sales for your entire company. On the other hand dont forecast sales for eac