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Im Derek Johnson with tatango.com, and Im answering the question, How do you unsubscribe from text message marketing messages? So, first off, what is text message marketing? Text message marketing is a strict opt-in marketing channel which allows consumers to sign up for offers, promotions, alerts from a brand, with their phone number, and then the brand will text message, on a frequent basis, that consumer. Theyll send them promotions or coupons, alerts, things of that nature. There are times, though, that the consumer will say, I do not want to receive these anymore. So, what does that consumer do? So, if the brand is doing text messaging correctly, and so is the software, the only thing that needs to be done by a consumer is to reply to any text message that they receive from that brand, and usually itll be a five- to six-digit phone number that theyre receiving those text messages from, we call that a short code, all they have to do is reply, Stop or Unsubscribe. Once
