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In this video, private label law attorney Robert Wright discusses how to respond to a cease and desist letter, which sellers on Amazon may encounter. Such letters typically demand that the recipient stop certain activities related to patents, trademarks, or copyrights. They may claim that the seller is selling unauthorized products, using a confusingly similar brand name, or infringing on copyrighted materials. Wright emphasizes that these letters are merely communications and not legal opinions. He suggests that the first step in responding is to identify the sender, whether it's from the rights holder or the brand itself, as this will guide the next steps in addressing the issue.