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hey Matthew here on this episode Im going to talk about pitching for those of you in the motion design or post-production world you know that pitching can feel like finding a needle in a haystack today Im going to focus on the three things you have to do before any pitch so you spend less time guessing what the client wants and more time focus on the things that really matter to them stick around at the beginning of every competitive pitch you start by having a creative kickoff meeting with your new potential client your objective in this meeting gather information distill that information so you could walk away and synthesize an effective design solution to accomplish this you must do these three things 1 define the goal to diagnose the problem and 3 narrow your design exploration if you do these three things your pitch process will be hyper focus and you wont waste time chasing bad ideas so lets break down each of those one-by-one for you the number one define the goal in one se