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In this tutorial, Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, a common occurrence for those selling on Amazon. He explains that such a letter demands you to stop certain actions, usually related to patents, trademarks, or copyrights. It may indicate you're selling a product without rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that these letters should not be viewed as legal opinions but rather as communications that require careful analysis of their source, particularly determining whether they come from the rights holder or the brand itself.